Simple steps to boost your LinkedIn profile
Whether you’re looking for a new job, starting a new role or want to boost your personal brand, LinkedIn can be a fantastic tool. What can you do to ensure you’re ticking all of the boxes when it comes to your profile? Here’s our advice:
Include a profile picture
Perhaps unsurprisingly, people with a profile photo receive up to 21 times more views and nine times as many connection requests than those without. Don’t have a professional headshot? Not a problem. Just try to resist using photos from nights out or filtered selfies. They don’t paint the best impression on a professional site.
Double check the basics
If you’re looking for a new role, make sure you’ve included all of the information that will get you found by the right people. Include your industry (users with this get nine times more profile views), write a short and snappy headline that will grab attention and use your profile summary to really sell yourself, your skills and experience.
Highlight your skills
Users with five or more skills included on their LinkedIn profile are discovered up to 27 times more by recruiters, who use the advanced search functionality to ensure they find the best people for their roles. So it makes sense to include as many of your relevant skills as possible, especially if they’re in demand.
Demonstrate your experience
Make sure you include all of your relevant work experience on your profile, ensuring everything is in line with your CV, such as locations and dates. There’s no need to include extensive information for every job but be sure to include an overview of key responsibilities, transferrable skills and notable achievements from your current position and previous role. And as with skills, make sure to think about keywords.
Make the most of recommendations
Recommendations can be a great way to shout about your strengths without having to say anything yourself. If you’ve had a great experience with a client, manager or colleague don’t be afraid to ask them for a recommendation.
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